Add to ORKGThe free market economy demands that organizations should be competitive. Achieving competitive advantage organization needs to adapt to the new environment and technological changes and also focus on strategies according to the market needs and wants. A dynamic organization should consider strategic orientation for achieving organizational goals. Therefore, the purpose of this study is to investigate the link between market orientation and organization performance in the banking sector of Pakistan. Total sample size consists of 200 branches of Commercial Banks of Pakistan located in Khyber Pakhtunkhwa province, was analyzed after collecting 171 questionnaires from the respondents. One questionnaire per branch from regional, senior and bran...
The study examines critical success factors of market orientation in the context of Malaysian firms....
Data from a survey of 159 hospitals was used to test the relationship between market orientation and...
Objectives: This study examines the relationship of market orientation to marketing performance thro...
The free market economy demands that organizations should be competitive. Achieving competitive adva...
The main purpose of this study was to investigate the mediating effect of Market Orientation (MO) on...
Market Orientation (MO), being charismatic in nature, has been considered as a high priority area fo...
In recent times, there has been an increasing interest in the strategic attributes which aims to ach...
The effect of market orientation (MO), organization performance (OP), intelligence generation (IG), ...
Objective: The objective of this paper is to propose the conceptual framework indicating the effecti...
The implementation of the concept Market Orientation creates comparative advantage for the organizat...
Market Orientation is a set of beliefs that places customers’ interests first, but at the same time ...
The purpose of this study is to examine the relationship between market orientation and its three di...
Business environment has become very dynamic and highly competitive. This is occasioned by globaliza...
This study examined the impact of market orientation strategies on corporate performance (Case study...
Purpose- The rationale of this study is to investigate the determinants of commercial banks profitab...
The study examines critical success factors of market orientation in the context of Malaysian firms....
Data from a survey of 159 hospitals was used to test the relationship between market orientation and...
Objectives: This study examines the relationship of market orientation to marketing performance thro...
The free market economy demands that organizations should be competitive. Achieving competitive adva...
The main purpose of this study was to investigate the mediating effect of Market Orientation (MO) on...
Market Orientation (MO), being charismatic in nature, has been considered as a high priority area fo...
In recent times, there has been an increasing interest in the strategic attributes which aims to ach...
The effect of market orientation (MO), organization performance (OP), intelligence generation (IG), ...
Objective: The objective of this paper is to propose the conceptual framework indicating the effecti...
The implementation of the concept Market Orientation creates comparative advantage for the organizat...
Market Orientation is a set of beliefs that places customers’ interests first, but at the same time ...
The purpose of this study is to examine the relationship between market orientation and its three di...
Business environment has become very dynamic and highly competitive. This is occasioned by globaliza...
This study examined the impact of market orientation strategies on corporate performance (Case study...
Purpose- The rationale of this study is to investigate the determinants of commercial banks profitab...
The study examines critical success factors of market orientation in the context of Malaysian firms....
Data from a survey of 159 hospitals was used to test the relationship between market orientation and...
Objectives: This study examines the relationship of market orientation to marketing performance thro...