Advancing a political ecology of global environmental discourse

The role of ecology within political ecology remains an on-going discussion. A range of methodological approaches characterize political research, including political-economic analyses, historical analyses, ethnography and discourse analusis. In the field of general scientific knowledge, speech is traditionally considered as one of the global problems. To this day, since antiquity, language, speech and the word remain comprehensively studied problems. The direction that intensively analyzes the problems of speech communication is pragmalinguistics. The main task of pragmalinguistics is to study language in its pragmatic function as a means of influence. The most important tool for influencing consciousness is the language. Properly submitted information has a great influence on a person, the way of thinking and actions. The article deals with speech impact of the 44th USA President, Barack Obama. Speech impact is reduced to "pre-planned transformations in the "field of meanings", where the result is a changed perception of the audience. It refers to people's personality and behaviour in order to form and regulate their behavior. The purpose of speech influence is to regulate social, interpersonal relationships and mental states of the interlocutors. This speech effect occurs automatically and intuitively. This action in pragmalinguistics is called a speech strategy of hidden influence. The strategy implies a certain kind of speech behaviour that actualizes the intention of a particular author in a specific speech situation. Using certain language resources in the process of communication, a person can control the actions of other people