Psychological reasons for university students' preference for environmental modes of transportation

This study examined the influence of environmental norms, beliefs, and responsibility on preferences in the use of environmental transportation by students of technical universities. The author analyzed the use of ecological transportation by university students, linking the components of the Norm Activation Model (NAM) with the use of ecological transportation; analyzed the indicators that determine consumer satisfaction with public ecological transportation services using the example of an urban electric bus. The recommendations on transition to eco-transport and improvement of public transport organization on the example of the urban electric bus on the basis of the obtained results were proposed. This will help increase passenger satisfaction and, consequently, increase the number of passengers of public ecological transport