Interactividad, buscabilidad y visibilidad web en periodismo digital galardonado

The main objective of this work is to carry out a comparative analysis between thirteen digital media websites that have won the Online Journalism Awards (ONA) and the World Digital Media Awards (WDMA) regarding the dimensions of interactivity, searchability and web visibility, through the application of an analysis protocol with nine parameters designed specifically for digital journalism (Santos Hermosa et al. 2021;2022). In this sense, it is an innovative methodological proposal applied to a real case study in digital communication. The results show different levels of achievement of the dimensions of interactivity, navigability and visibility in the awarded digital media; that allows establishing a ranking from highest to lowest score. Some outstanding trends are also identified with respect to each dimension of study. This shows a series of successful strategies and weaknesses linked to interactivity, searchability and web visibility. The application of the protocol turns out to be useful not only for researchers but also for digital journalism professionals, providing data for the creation of new services and products focused on the user experience