Potentials for development of glamping tourism in Gorski kotar region

Glamping turizam suvremeni je trend održivog oblika turizma koji posljednjih godina bilježi golem porast i rast potražnje, a u gorskoj Hrvatskoj još nije dovoljno razvijen. Gorski kotar kao regija s iznimno niskom turističkom posjećenosti pokazuje veliki potencijal za razvoj glampinga, zahvaljujući svojim bogatim prirodnim obilježjima koja čine bitan preduvjet za glamping odmarališta. U ovom specijalističkom diplomskom stručnom radu nastojali su se utvrditi potencijali za razvoj glamping turizma u Gorskome kotaru, kao i predstaviti preporuke dobivene iz analize primjera dobre prakse četiriju europskih glamping odmarališta. Među glavnim ciljevima bilo je ispitivanje potražnje za boravkom u potencijalnom glamping smještaju u Gorskome kotaru. Istraživanje provedeno putem anketnog upitnika, kojemu je pristupilo 139 ispitanika, pokazalo je da je interes za boravkom u glamping smještaju u Gorskome kotaru golem, a ispitanici su gotovo jednoglasno potvrdili da bi Gorski kotar postao prepoznatljivija destinacija ukoliko razvije glamping turizam. Zahvaljujući provedenom istraživanju može se zaključiti da putnici sve više primjećuju potencijale glampinga kao oblika održivog turizma, ali i golem potencijal njegove implementacije na prostoru Gorskoga kotara. Ukoliko se glamping turizam u Gorskome kotaru kvalitetno razvije, Gorski kotar bi mogao postati prepoznatljivi turistički brend Republike Hrvatske poznat po glamping odmoru.Glamping tourism is a modern trend of sustainable tourism that has seen a huge increase and growth in demand in recent years, but is not yet sufficiently developed in the mountainous part of Croatia. Gorski Kotar, as a region with extremely low tourist attendance, shows great potential for the development of glamping, thanks to its rich natural features, which are an essential prerequisite for glamping resorts. This master thesis seeks to determine the potentials for the development of glamping tourism in Gorski Kotar region, as well as to present recommendations obtained from the analysis of good practice examples of four European glamping resorts. Among the main objectives was to examine the demand for a stay in a potential glamping accommodation in Gorski Kotar. Research conducted through a survey questionnaire and attended by 139 respondents, showed that the interest in staying in glamping accommodation in Gorski Kotar is rather big, and the respondents almost unanimously confirmed that Gorski Kotar might become a more recognizable destination if glamping tourism were to develop. Thanks to the conducted research, it can be concluded that travellers are increasingly noticing the potential of glamping as a form of sustainable tourism, but also the enormous potential of its implementation in the area of Gorski Kotar. If glamping tourism in Gorski Kotar develops well, Gorski Kotar could become a recognizable tourist brand of the Republic of Croatia known for glamping holidays