We study the nearly critical behaviour of holographic superfluids at finite temperature and chemical potential in their probe limit. This allows us to examine the coupled dynamics of the full complex order parameter with the charge density of the system. We derive an effective theory for the long wavelength limit of the gapless and pseudo-gapped modes by using analytic techniques in the bulk. We match our construction with Model F in the classification of Hohenberg and Halperin and compute the complex dissipative kinetic transport coefficient in terms of thermodynamics and black hole horizon data. We carry out an analysis of the corresponding modes and argue that at finite density the dispersion relations are discontinuous between the norma...