Marketing an Academic Program: A Myth Maybe?

Undergraduate students choose on an area of concentration or the major. There are a lot of factors that influence this decision including the following: risk, expected earnings level, family background, instructors, friends, probability of success, future career prospects etc. Business students likewise are faced with this decision and will be influenced by various variables in making a decision on the area to major in. Our research focuses on business students of Thompson Rivers University who are in their early part of their studies. We have analyzed the reasons for students choosing their major and have presented our recommendations paying particular attention to the differences between domestic and international students.Not peer reviewe