Add to ORKGCC BY-NC-ND 4.0This study is carried out with the main objective of analyzing the determining factors for the gratification of Facebook users when accessing a hotel’s Facebook page and verifying the relationship between satisfaction with the Facebook page and the intention to visit a hotel. This study surveyed 404 Facebook users in Vietnam. The methods of exploratory factor analysis, confirmatory factor analysis, and structural equation modeling are used to process the data. The results conclude that the factors affecting satisfaction with hotels’ Facebook pages are information, convenience, and social interaction; in addition, satisfaction with these Facebook pages has a positive effect on the intention to visit a hotel. This study con...
Social media marketing is gaining importance in the hotel industry. The current study developed and ...
Data shows that social media users continue to increase worldwide, particularly in Indonesia, and th...
The purpose of this article is to explain what are the key benefits and challenges of Social Media ...
Purpose - The purpose of this paper is to examine how effectively hotels are using Facebook as a mar...
In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an in...
The use of social media has changed the way communication and interaction with each other and also w...
Purpose of the study: Increases in global travel have led to the internationalization of the hospita...
Purpose: The purpose of this paper is to investigate the role of overall satisfaction in the relatio...
This study is carried out with the main objective of focusing on the analysis of the adaptation of F...
The Internet, providing information sharing to external user groups, has a great potential. This gre...
[eng] Nowadays, most of the travelers look for the experiences and recommendations that other touri...
Social networking websites play an increasingly important role in hotel promotion and marketing. How...
In recent years social media has provided new ways for companies to communicate with the public. Com...
The study aims to enhance the customer experience on hotel websites in the context of venue's bookin...
This study advances research on social media marketing activities (SMMA) and brand trust by empirica...
Social media marketing is gaining importance in the hotel industry. The current study developed and ...
Data shows that social media users continue to increase worldwide, particularly in Indonesia, and th...
The purpose of this article is to explain what are the key benefits and challenges of Social Media ...
Purpose - The purpose of this paper is to examine how effectively hotels are using Facebook as a mar...
In the hotel industry, social media marketing has become a new trend hoteliers are chasing and an in...
The use of social media has changed the way communication and interaction with each other and also w...
Purpose of the study: Increases in global travel have led to the internationalization of the hospita...
Purpose: The purpose of this paper is to investigate the role of overall satisfaction in the relatio...
This study is carried out with the main objective of focusing on the analysis of the adaptation of F...
The Internet, providing information sharing to external user groups, has a great potential. This gre...
[eng] Nowadays, most of the travelers look for the experiences and recommendations that other touri...
Social networking websites play an increasingly important role in hotel promotion and marketing. How...
In recent years social media has provided new ways for companies to communicate with the public. Com...
The study aims to enhance the customer experience on hotel websites in the context of venue's bookin...
This study advances research on social media marketing activities (SMMA) and brand trust by empirica...
Social media marketing is gaining importance in the hotel industry. The current study developed and ...
Data shows that social media users continue to increase worldwide, particularly in Indonesia, and th...
The purpose of this article is to explain what are the key benefits and challenges of Social Media ...