Business model innovation for KZ Agraria Koper, Z.O.O. company

Diplomsko delo obravnava podjetje KZ Agraria, pri katerem so želeli posodobiti svoj poslovni model s širitvijo poslovanja na svetovni splet. Cilj je bil vzpostaviti poslovni model spletne prodaje sestavljenih gajbic s sadjem in zelenjavo. Obravnavana teme vključuje preverbo obstoječega poslovnega modela. Na podlagi analize obstoječega stanja je bila sprejeta odločitev o prenovi poslovnega modela, za katero smo uporabili orodje poslovnega modela kanvas. Z metodo BPMN smo izdelali spletni nakupni proces. Na podlagi izdelane slike poslovnega modela smo izdelali prototip poslovnega modela. Prototip spletne trgovine je bil izdelan z uporabo žičnih diagramov. Oblikovan prototip smo realizirali v izbranem Wordpress CMS okolju. Poslovni model smo na koncu testirali na družbenem omrežju Facebook. S testiranjem smo ugotavljali, ali ima poslovni model potencial za uvedbo v praksi.The thesis deals with the company KZ Agraria, where they want to modernize their business model by expanding their business to the world wide web. The goal was to establish a business model for the sale of assembled fruit and vegetable baskets. Topics covered include verification of the existing business model. Based on the analysis of the existing situation, a decision was made to renew the business model, for which we used the Business Model Canvas tool. We created an online purchase process using the BPMN method. Based on the created image of the business model canvas, we created a prototype of the business model. The online store prototype was built using wire diagrams. The designed prototype was realized in the selected Wordpress CMS environment. In the end, we tested the business model on the social network Facebook. Through testing, we determined whether the business model has the potential to be implemented in practice