Awareness of Dien Chan therapy in the Helsinki area: a preliminary study of Dien Chan market potential in Finland

The thesis aims to do preliminary research as well as explore the potential of the Finnish market for the Multireflex Tools of Dien Chan therapy to penetrate and possibly gain market interest. Throughout the research process, the author just wants to provide a brief and concise view of the traditional medicine field that has been developing in Finland, as well as the benefits of Multireflex tools when applying self-care treatment to help protect health and prevent disease. The author carried out the research using both primary and secondary data. Primary data were obtained from quantitative research by conducting a survey focusing on residents living in the Uusimaa area. Secondary data is taken from consulting public sources such as articles, books, online sources, and knowledge from lectures. In collaboration with PESTEL analysis was applied to analyze the Finnish national context in terms of political, economic, social-cultural, technological, environmental, and legal factors. As well as using the SWOT model to identify the opportunities and challenges faced by Multireflex Tools products through information gathering and data analysis from the survey. The study gives an overview of the current business situation in the Finnish market, as well as shows that Finland is a potential market for Multireflex Tools to enter despite the competition and risks that may encounter