However smart a city or a region might be, a wide range of companies (eg in retail and services) use a gravitational model for site location for new investments. If the primary choice model is a gravitational one, being smart will only matter for site location within a region. From a spatial planning point of view, the right question is ‘can we influence gravitational site location choice while applying intelligent and consistent long term planning?’. First we implement a multi-scalar gravitational analysis of the EU-28 area, allowing to define a gravitational central area. We use the population density dataset (inhabitants per hectare calculated from Corine Land Cover 2006) provided by the European Environmental Agency and Joint Resear...