Analysis of crisis communication of the state administration (state) towards the population in times of crisis situation

The diploma thesis deals with the topic of analysis of crisis communication of the state administration (state) towards the population during the crisis situation, which proved to be relevant from today's coronavirus crisis point of view. The analysis was based on a questionnaire survey, which was attended by 162 respondents. The questions were answered mainly by people aged 21 to 65, mostly with a university degree, living in municipalities of various sizes. Within the questionnaire, the respondents' satisfaction with the communication of the state administration towards the public was ascertained regarding the communication channels used, the type of information provided about the emergency, its comprehensibility and credibility. The evaluation of the research revealed that the Internet was mostly used by respondents to obtain information about emergencies, especially news portals and social networks, as well as traditional television and radio broadcasting. Most respondents stated that they could quickly find important information about the crisis situation and that it was understandable to them. It was also found that most respondents were able to distinguish the true message from misinformation and also tried to verify important messages from multiple sources. To do so, they mainly used public radio, television and its news internet portal, because they were considered the most trustworthy. Respondents to the questionnaire also stated that they obtained the information mostly from ministries and municipalities. The research resulted in several recommendations for the state administration. The state should consider creating a special mobile platform that would inform residents about emergencies and measures to manage them. It should also ensure the rapid, comprehensible provision of important, consistent information using all new and traditional communication platforms