Strategie rozvoje a strategie prezentace školy

The final study contains both theoretical and practical basis of school strategy development. The theoretical part defines the approach to the components of the school strategy and optimal process of their formation. It especially focuses on knowledge about creating school presentation and school development as an institution that tries to apply modern approaches to creation of positive image of its work in the educational market and outputs of educational activities. In the practical part there is a proposal of the strategy of school development for five years in the area of investment planning and school equipment. In other areas of strategy such as quality management of the education process and participation of students, teachers, employees and parents in the culture, quality and direction of the school, there is a model plan and documents for its preparation. At the end of the practical part, the text contains a strategy for presenting the school to the outside, which is particularly important for the school in a small town