Importance and use of PR for tha selected company

The subject of bachelor thesis "The Importance and Use of PR in an Organization" is analysis the importance of public relations and how much PR is used in company ABC Strojírenství. In this thesis the terms related to public relations will be explained. This thesis also describes the historical development of this article, marketing communication and communication channels used in marketing communication. In practical part of thesis information about the company and company's historical development will be obtained. In the final part the functioning of PR in the organization ABC Strojírenství will be evaluated. Finally, some suggestions to improve this tool of marketing will be proposed