Factors affecting the choice of dairy products by consumers

The aim of this bachelor's work was to identify preferences in the consumer's choice of dairy products using selected factors (age, sex). The literature review described the types of dairy products and the factors influencing their selection. A simple anonymous questionnaire was created to obtain the necessary data, which was submitted to 101 participants. The results show that cheese was the most popular dairy product, both in men (45%) and women (53%). Men preferred whole milk (65%), while women preferred semi skimmed milk (52%). The 20-30 age category preferred semi-hard cheese (58%) in comparison to other types of cheeses. The preference for cheese increased with age, while the popularity of yogurt and other fermented products decreased