Film tourism is a recent socio-cultural phenomenon: spontaneous and growing, it has captured the attention of the media and of tour operators. It is stimulated and led by a vision of territorial location that affects the viewer's gaze. The decision to film a work of cinema or television in a specific area generates a series of effects on tourism and other economic and social activities. Nevertheless, the effects on a place can be of various kinds, the attention of local actors and scholars is focused on the impact in terms of tourist flows. Numerous studies have shown an increase of tourists in locations where films were successfully shot. It is often daunting, if not impossible, to quantify the impact of film or television in terms of grow...