The effects of norms and self-monitoring on helping behavior

A scenario-based experiment was used to test five hypotheses concerning group and individual predictors of individual intentions to perform helping behavior in a group. The results of an ANCOVA indicated that descriptive helping norms, personal helping norms, and selfmonitoring perceptions were positively associated with individual intentions to perform helping behavior. The findings underscore the value of considering the group context in which helping behavior operates. Implications for theory and practice are discussed