Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization. Arts marketing places the ‘customer’ at the center of everything the organization does. It involves thinking through the relationships between the arts organization (private or public), its activities and its public, whether clients (audiences), members, fund providers, sponsors or volunteers
Arts marketing as a practice is facing a dilemma of target-led and product-led marketing. Audience D...
Between marketing, art and culture we can observe the specific relationships. When marketing wants t...
Arts management nowadays copes much more with design of the contents and dramaturgy of events, plann...
Arts marketing is an integrated management process of planning and implementing programs designed to...
Arts marketing is the oddity of both marketing and arts management, as it can be considered a subdis...
This study is motivated by an interest in examining and improving marketing practices for performing...
Nowadays the arts are becoming more and more recognized as being an intrinsic part of everyday human...
Le présent travail s’intéresse à la nature et aux effets de l’intégration d’une logique de marketing...
Today\u27s arts administrator still needs aesthetic appreciation, enthusiasm, and committment to the...
Marketing in the arts sector has evolved during the past decades from a functional tool to a busines...
The proliferation of artistic content, increased mobility of people, ethnic diversification, and inc...
Purpose: The purpose of this paper is to explore the implications of a greater marketing orientation...
This volume has emerged from connections formed at a series of symposia and meetings which took plac...
Arts managers play a critical role in creating a strong, sustainable arts and cultural sector. They ...
The arts and business relationship has changed dramatically in the last decade. There has been a shi...
Arts marketing as a practice is facing a dilemma of target-led and product-led marketing. Audience D...
Between marketing, art and culture we can observe the specific relationships. When marketing wants t...
Arts management nowadays copes much more with design of the contents and dramaturgy of events, plann...
Arts marketing is an integrated management process of planning and implementing programs designed to...
Arts marketing is the oddity of both marketing and arts management, as it can be considered a subdis...
This study is motivated by an interest in examining and improving marketing practices for performing...
Nowadays the arts are becoming more and more recognized as being an intrinsic part of everyday human...
Le présent travail s’intéresse à la nature et aux effets de l’intégration d’une logique de marketing...
Today\u27s arts administrator still needs aesthetic appreciation, enthusiasm, and committment to the...
Marketing in the arts sector has evolved during the past decades from a functional tool to a busines...
The proliferation of artistic content, increased mobility of people, ethnic diversification, and inc...
Purpose: The purpose of this paper is to explore the implications of a greater marketing orientation...
This volume has emerged from connections formed at a series of symposia and meetings which took plac...
Arts managers play a critical role in creating a strong, sustainable arts and cultural sector. They ...
The arts and business relationship has changed dramatically in the last decade. There has been a shi...
Arts marketing as a practice is facing a dilemma of target-led and product-led marketing. Audience D...
Between marketing, art and culture we can observe the specific relationships. When marketing wants t...
Arts management nowadays copes much more with design of the contents and dramaturgy of events, plann...