Add to ORKGA marketing information system can be defined as an integrated and interactive structure of people, equipment and procedures, designed to collect, classify, analyze, evaluate and distribute timely, relevant and accurate information to support decision-making processes. The key areas of MKIS are: the internal company record system, the marketing intelligence system, the marketing research system, and the marketing decision support system
Based on sound marketing information firm can state a marketing objective and accustomed a firm perf...
Introduction: It proposes a theoretical model of marketing information system, which provides qualit...
A Marketing Management Support Systems can be defined as any device combining (i) information techno...
A marketing information system can be defined as an integrated and interactive structure of people, ...
Synergy between information systems and marketing has stimulated interest in marketing information s...
This study targeted highlighting the importance and also the importance of utilizing the Advertising...
This study is concerned with the management of marketing information flows. The problem of informati...
executive information system, strategic marketing, process architecture, IT integration This article...
Recent years have witnessed an increasing interest in marketing information systems. It is currently...
Marketing Intelligence (MI) is the ability to understand, analyze, and assess the internal and exter...
Information is a basic resource for the decision making. For this, the organizations use information...
The article demonstrates problems related to the design of an information system for a company. It ...
Abstract Nowadays information is regarded as powerful resource and having required knowledge of cust...
Marketing information systems (MKIS) are decision support systems targeted at marketing-specific dec...
Marketing information systems (MKIS) are decision support systems targeted at marketing-specific dec...
Based on sound marketing information firm can state a marketing objective and accustomed a firm perf...
Introduction: It proposes a theoretical model of marketing information system, which provides qualit...
A Marketing Management Support Systems can be defined as any device combining (i) information techno...
A marketing information system can be defined as an integrated and interactive structure of people, ...
Synergy between information systems and marketing has stimulated interest in marketing information s...
This study targeted highlighting the importance and also the importance of utilizing the Advertising...
This study is concerned with the management of marketing information flows. The problem of informati...
executive information system, strategic marketing, process architecture, IT integration This article...
Recent years have witnessed an increasing interest in marketing information systems. It is currently...
Marketing Intelligence (MI) is the ability to understand, analyze, and assess the internal and exter...
Information is a basic resource for the decision making. For this, the organizations use information...
The article demonstrates problems related to the design of an information system for a company. It ...
Abstract Nowadays information is regarded as powerful resource and having required knowledge of cust...
Marketing information systems (MKIS) are decision support systems targeted at marketing-specific dec...
Marketing information systems (MKIS) are decision support systems targeted at marketing-specific dec...
Based on sound marketing information firm can state a marketing objective and accustomed a firm perf...
Introduction: It proposes a theoretical model of marketing information system, which provides qualit...
A Marketing Management Support Systems can be defined as any device combining (i) information techno...