Add to ORKGThe paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly in business relations between firms belonging to markets with high cultural distance. The study were carried out on a sample of 338 firms (quantitative phase) and on 14 firms in the subsequent qualitative phase. The paper received the 2012 Best Conference Paper Excellent Awar
Findings related to how country of origin affects consumers’ product evaluations are still not consi...
The study examines the relation between stereotypes linked to country of origin and consumer assess...
This paper aims to provide some descriptive evidence and interpretations of how Italian firms approa...
The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly...
The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly...
the chapter aims to verify if the COO effect really matters in business-to-business (BTB) relations,...
The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particula...
The literature and research on COO have mainly focused on its effect in the consumption markets (B2C...
The purpose of this paper is to examine the relationship between brand and country of origin (COO) f...
Literature and research studies on Country of Origin (COO) have mainly focused on its effect in busi...
Literature and research studies on Country of Origin (COO henceforth) have mainly focused on its eff...
Findings related to how country of origin affects consumers’ product evaluations are still not consi...
The study examines the relation between stereotypes linked to country of origin and consumer assess...
This paper aims to provide some descriptive evidence and interpretations of how Italian firms approa...
The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly...
The paper aims to verify if the Country of Origin effect matters in industrial sectors, particularly...
the chapter aims to verify if the COO effect really matters in business-to-business (BTB) relations,...
The paper aims to verify if country-of-origin effect matters in industrial sectors (BTB), particula...
The literature and research on COO have mainly focused on its effect in the consumption markets (B2C...
The purpose of this paper is to examine the relationship between brand and country of origin (COO) f...
Literature and research studies on Country of Origin (COO) have mainly focused on its effect in busi...
Literature and research studies on Country of Origin (COO henceforth) have mainly focused on its eff...
Findings related to how country of origin affects consumers’ product evaluations are still not consi...
The study examines the relation between stereotypes linked to country of origin and consumer assess...
This paper aims to provide some descriptive evidence and interpretations of how Italian firms approa...