Gig Platforms as Hub-and-Spoke Arrangements and Algorithmic Pricing: A Comparative EU-US Antitrust Analysis

Introduction Gig platforms are a modern economy enterprise structure characterized by a firm matching service providers with consumers – prominent examples include ride-sharing platforms, like Uber; delivery platforms, like Wolt; and lodging rental platforms, like Airbnb. As are all online platforms, gig platforms are data-driven business models that employ and develop algorithms and AI tools that learn from user behavior and adapt to make interactions increasingly efficient. In contrast to o..