This paper presents a new stochastic asset pricing model in a context of bounded rationality, where beliefs about future prices are formed via an expectations updating rule characterized by a stochastic multiplicative random variable, working as an agent-based time dependent weight of the conditional expectation of the fundamental. The agent’s belief about future prices depends on his confidence in the forecasts made by other agents, measured by the distribution type of agents and by a confidence parameter. The resulting stochastic dynamical system is firstly analyzed in a deterministic setting, deriving conditions for uniqueness and stability of steady states and proving that, for high values of the confidence parameter, no complicated dyn...