L’état de flow dans une expérience digitale appréhendé par l’approche du Four-Channels Flow Model

The state of flow in a digital experience is commonly apprehended through the application of psychometric measures; while the Four-Channels Flow Model is rarely used by researchers and practitioners in digital marketing. This research examines the properties of this model, replicating its use to study video game (n=761) and web browsing (n=1,131) experiences. The results show that the Four-Channels Flow Model is able to identify people in a flow state in a satisfactory manner. The double replication of this model in a digital context corroborates the conclusions formulated in three previous researches