Add to ORKGThe article deals with the linguistic means of manipulation in press advertisements. The author highlights different types of persuasion used in advertising and main advertising techniques. Manipulation of linguistic means is viewed as a type of foregrounding at different language levels
The article describes the ways of representing the concept “fear” in modern English advertese, as we...
This thesis discusses how sociocultural meaning is layered into the rhetorical structure of advertis...
Political advertising designed to influence the behavior and beliefs of the audience. Therefore poli...
The article deals with the linguistic means of manipulation in press advertisements. The author high...
Research has revealed that much of what happens in our minds as a result of language use is still hi...
The analysis of advertising English reveals the function of language in the communicative process an...
The present paper aims to highlight the linguistic tools and techniques used in the language of adve...
The article touches upon the problem of impact the proper use of the language of advertising can hav...
While the study of advertising discourse is a well-established research area in applied linguistics,...
To establish physical, emotional, and mental contact with the reader, press advertising writers use ...
The article considers advertising pragmatics of contemporary media for polylingualism and polycultur...
This thesis submitted in partial fulfillment of the requirements for the degree of MA in English Lan...
Advertising is an inevitable part of the modern capitalist consumer society whose outstanding featur...
The issues related to the use of advertising texts when teaching foreign languages have been conside...
While the study of advertising discourse is a well-established research area in applied linguistics,...
The article describes the ways of representing the concept “fear” in modern English advertese, as we...
This thesis discusses how sociocultural meaning is layered into the rhetorical structure of advertis...
Political advertising designed to influence the behavior and beliefs of the audience. Therefore poli...
The article deals with the linguistic means of manipulation in press advertisements. The author high...
Research has revealed that much of what happens in our minds as a result of language use is still hi...
The analysis of advertising English reveals the function of language in the communicative process an...
The present paper aims to highlight the linguistic tools and techniques used in the language of adve...
The article touches upon the problem of impact the proper use of the language of advertising can hav...
While the study of advertising discourse is a well-established research area in applied linguistics,...
To establish physical, emotional, and mental contact with the reader, press advertising writers use ...
The article considers advertising pragmatics of contemporary media for polylingualism and polycultur...
This thesis submitted in partial fulfillment of the requirements for the degree of MA in English Lan...
Advertising is an inevitable part of the modern capitalist consumer society whose outstanding featur...
The issues related to the use of advertising texts when teaching foreign languages have been conside...
While the study of advertising discourse is a well-established research area in applied linguistics,...
The article describes the ways of representing the concept “fear” in modern English advertese, as we...
This thesis discusses how sociocultural meaning is layered into the rhetorical structure of advertis...
Political advertising designed to influence the behavior and beliefs of the audience. Therefore poli...