Advertisement and price cues are important sources of information that influence tourists’ service expectations, particularly in the case of newer, less-established hotels. However, it is not clear if such hotels benefit from promising more or less through their advertisements; or price high or low through their price cues. Extant research is also uncertain about the role of culture in moderating the impact of advertisement and price cues on expectations. Using an experimental setup with 218 tourists from three different countries, this study finds that a newer hotel is likely to be better off by offering more service promises through its advertising and high price cues to its prospective visitors. The results suggest that culture influence...
1988) posits that advertising raises expectations or induces hypotheses that tend to be confirmed by...
Due to its dynamic nature and its importance in the service process definition, customer’s expectati...
[[abstract]]Tourism industry is booming due to better quality of life and tour programs are popular ...
Advertisement and price cues are important sources of information that influence tourists’ service e...
Advertisement and price cues are important sources of information, which influence tourists when for...
Advertisement and price cues are important sources of information that influence tourists’ service e...
The very nature of tourist services implies that consumers consider all available cues when making h...
Differences in cultural values may result in perceptual differences and thus necessitate the use of ...
Limited extant experimental research on advertising appeal effectiveness in the presence of price cu...
Enhancing digital marketing and booking transaction systems is regarded as highly important to incre...
Background: Promotional cues are commonly applied on online travel agency websites. The most common ...
In tourism industry, the analysis of consumer perceptions is a key factor useful to manage and cont...
Culture appears as one (if not the most important) of the influencing factors of consumer behavior i...
Purpose: The purpose of this study is to gain an understanding of the relationship between the marke...
Identifying the target segment is the basis of developing efficient market segmentation strategies, ...
1988) posits that advertising raises expectations or induces hypotheses that tend to be confirmed by...
Due to its dynamic nature and its importance in the service process definition, customer’s expectati...
[[abstract]]Tourism industry is booming due to better quality of life and tour programs are popular ...
Advertisement and price cues are important sources of information that influence tourists’ service e...
Advertisement and price cues are important sources of information, which influence tourists when for...
Advertisement and price cues are important sources of information that influence tourists’ service e...
The very nature of tourist services implies that consumers consider all available cues when making h...
Differences in cultural values may result in perceptual differences and thus necessitate the use of ...
Limited extant experimental research on advertising appeal effectiveness in the presence of price cu...
Enhancing digital marketing and booking transaction systems is regarded as highly important to incre...
Background: Promotional cues are commonly applied on online travel agency websites. The most common ...
In tourism industry, the analysis of consumer perceptions is a key factor useful to manage and cont...
Culture appears as one (if not the most important) of the influencing factors of consumer behavior i...
Purpose: The purpose of this study is to gain an understanding of the relationship between the marke...
Identifying the target segment is the basis of developing efficient market segmentation strategies, ...
1988) posits that advertising raises expectations or induces hypotheses that tend to be confirmed by...
Due to its dynamic nature and its importance in the service process definition, customer’s expectati...
[[abstract]]Tourism industry is booming due to better quality of life and tour programs are popular ...