Add to ORKGThe consumer purchasing decision is one of the essential aspects for companies to assess the success of their products. Lifestyle and self-esteem can cause consumer purchasing decisions. This study aimed to find the dependencies between lifestyle and self-esteem with the decision to purchase gadgets by Generation Z. The type of research was quantitative research with a judgmental sampling technique. The samples were 100 respondents who had purchased a gadget at least once. This study used questionnaires to collect data and processed the chi-square test by SPSS 2.5. The results showed that lifestyle and self-esteem had a positive dependency relationship on consumer purchasing decisions
Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s a...
Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s a...
Gen Z controls almost the entire population in the world with a total number of almost two billion p...
The consumer purchasing decision is one of the essential aspects for companies to assess the success...
Technology has revolutionized the world and our daily lives over the years. Technological advancemen...
Z Generation has its own uniqueness judging from its self-concept and lifestyle. The purpose of this...
Technology has revolutionized the world and our daily lives over the years. Technological advancemen...
In the current era of modern society dominated by Gen Z, along with the development of digital trend...
This study uses a quantitative method with the aim of proving the influence of Lifestyle, Brand Imag...
Consumers tend to do a long process of buying decision in order to buy a luxury product, and this pr...
As we progress into the digital era, smartphones have become increasingly important and integrated i...
With the existence of internet technology and wireless telecommunication networks, it is easier for ...
As we progress into the digital era, smartphones have become increasingly important and integrated i...
Generation Z dominates online purchases, this is because their daily lives are inseparable from gadg...
The ease of information related to a cosmetic product through electronic word of mouth and financial...
Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s a...
Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s a...
Gen Z controls almost the entire population in the world with a total number of almost two billion p...
The consumer purchasing decision is one of the essential aspects for companies to assess the success...
Technology has revolutionized the world and our daily lives over the years. Technological advancemen...
Z Generation has its own uniqueness judging from its self-concept and lifestyle. The purpose of this...
Technology has revolutionized the world and our daily lives over the years. Technological advancemen...
In the current era of modern society dominated by Gen Z, along with the development of digital trend...
This study uses a quantitative method with the aim of proving the influence of Lifestyle, Brand Imag...
Consumers tend to do a long process of buying decision in order to buy a luxury product, and this pr...
As we progress into the digital era, smartphones have become increasingly important and integrated i...
With the existence of internet technology and wireless telecommunication networks, it is easier for ...
As we progress into the digital era, smartphones have become increasingly important and integrated i...
Generation Z dominates online purchases, this is because their daily lives are inseparable from gadg...
The ease of information related to a cosmetic product through electronic word of mouth and financial...
Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s a...
Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s a...
Gen Z controls almost the entire population in the world with a total number of almost two billion p...