SthlmTech, Stockholm’s startup ecosystem, is famous for being an innovation hub that produces more billion-dollar startups per capita than anywhere else except Silicon Valley. This success, people within the community say, is down to the ecosystem of organizations and experts that facilitate the creation and growth of startups via a well-organized curriculum that guides entrepreneurs through the “business” of starting-up. In this article, I examine this understanding of the ecosystem as a neutral, smooth, and ordered apparatus for maximizing the speed and efficiency of innovation. Specifically, I challenge how this popular conception of the ecosystem conceptualizes expertise and experts as mechanistic components ready to be deployed along t...