Strategic Communication: A tool to engage multiple stakeholders for corporate sustainability

This paper aims to understand the role of strategic communication to engage diverse stakeholders by companies for developing sustainable strategies. Companies are moving towards sustainable development for environmental protection, social well-being, economic stability, and progression. Usually, the government and policymakers in a country play an important role in the sustainability of an economy. However, they cannot achieve this goal alone and require businesses and society to identify and emphasize issues of sustainability. We have identified that businesses can engage diverse stakeholders and actively communicate with them to identify, discuss, prioritize, plan, and execute sustainability-related goals. Strategic communication plays an important role in communicating with stakeholders for meaningful purposes, and it is a prerequisite for policy development. The policies developed by companies have a long-term impact on the sustainability of the company as well as the entire economy. This paper seizes this opportunity by empirical understanding of the current communication policies of companies for developing sustainability targets. Further, this paper suggests a way forward for better development and positioning of the company’s sustainable strategies through communication.&nbsp