THE SOCIAL AND THEORETICAL IMPORTANCE OF STUDYING THE IMAGE OF OTHERING

The theme Image of Othering in Albanian literature of the 20th century, from both a theoretical and practical view is very interesting in 20th-century Albanian literature. In Albanian studies, the field of imagology is essentially unaltered. In actuality, this subject has not received enough scientific attention even in foreign studies. The three authors with the most citations on the subject—Joep Leerssen, Manfred Beller, and Hugo Dyserinck—remain to this day the only ones with an unmatched level of commitment. It should be emphasized that earlier publications are primarily of a historical or theoretical nature, while current imagology research suffers from serious shortcomings. In light of the circumstances, the imaging scientific thinking environment desperately needs new concepts, theories, and analyses.Keywords: othering, imagology, Albanians, Ismail Kadare, etc