Economic Recovery Strategy for the SMEs Post Covid-19 Pandemic in Ponorogo: The Role of the Penta Helix Model

This study aims to develop a Penta helix collaboration strategy for SMEs in Ponorogo. The research method used in this research is qualitative with data collection through interviews, surveys, and observations. This study indicates that to develop sustainable SMEs, necessary to involve elements that play and contribute equally in developing the competitiveness of sustainable SMEs. Ponorogo needs to apply the Penta helix strategy in planning, implementing, and developing SMEs. The strategies that need to be carried out by the Penta helix elements involved are 1) The Government of Ponorogo needs to provide training and business assistance on an ongoing basis and provide convenience for MSMEs in terms of business legality. 2) Academics play a role as companions for MSME development and resource persons in business managerial training, 3) The media plays an active and sustainable role in publicizing and promoting MSME products so that they can be known by the wider community. 4) The Ponorogo community can play a role in assisting the right marketing strategy according to the problems faced by each MSMEs, and are also active in consuming MSMEs products. 5) Industry and business people play a role as partners who foster MSME product opportunities in facing competition by collaborating in the fields of training, marketing and assisting in building partnership networks.Penelitian ini bertujuan untuk mengembangkan strategi kolaborasi Penta helix untuk UKM di Ponorogo. Metode penelitian yang digunakan dalam penelitian ini adalah kualitatif dengan pengumpulan data melalui wawancara, survei, dan observasi. Kajian ini menunjukkan bahwa untuk mengembangkan UKM yang berkelanjutan, perlu melibatkan unsur-unsur yang berperan dan berkontribusi secara merata dalam mengembangkan daya saing UKM yang berkelanjutan. Ponorogo perlu menerapkan strategi Penta helix dalam perencanaan, pelaksanaan, dan pengembangan UKM. Unsur-unsur Penta helix yang terlibat adalah 1) peran pemerintah sebagai regulator dan fasilitator, 2) peran akademisi sebagai pendamping dan nara sumber, 3) peran masyarakat sebagai katalisator, 4) fungsi lembaga. media dalam mempublikasikan dan mempromosikan produk UKM, 5) dunia industri dan dunia usaha, Sebagai mitra yang membina peluang produk UKM dalam persaingan