SMART CITY IS SMART SOLUTION FOR CITY DEVELOPMENT IN GLOBAL ERA

 The industrial revolution 4.0 brought many changes in society, especially in the implementation of Internet of Things (IoT) devices. The presence of IoT devices can improve the quality of human life, processes in business, and governance. This study aims to analyze the implementation of IoT in various types of market segments, ranging from the Business to Consumer (B2C), Business to Business (B2B), and Business to Government (B2G) markets. From the results of the study, it is known that the implementation of IoT has been widely applied and is able to provide various benefits, ranging from long-term efficiency, energy efficiency, improving the quality of activities at home, and various other benefits. There are many challenges in IoT implementation, ranging from large investment value, imperfect infrastructure, to risks related to data security and security devices. It also includes its role in building sustainable smart cities that are environmentally friendly as well as technological innovation and entrepreneurshi