In the current competitive scenario, industrial companies experience frequent unexpected changes in production demand. To cope with this, they often opt for investments in manufacturing technologies which embed extra-flexibility that is rarely utilized and, consequently, affects financial and operational performance. Innovative flexibility-oriented business models based on innovative service value propositions could increase manufacturers competitiveness in turbulent environment and could represent a competitive factor for systems suppliers. Their industrial implementation requires the optimization of manufacturing flexibility over the lifecycle of a system and the quantification of economic performance for customers and suppliers in order ...