Create a podcast to communicate perspectives in a topic

In this 5-to-10-hour project students create a 5-minute podcast of a marketing topic provided by you. The objective of this project is for students to think critically about the topic, demonstrate their oral communication skills and promote their expert knowledge in a digital format. The advantage for students in having an audio asset such as a podcast is that it can be referred to for study purposes, or to see their own skills development over time, or be used as part of their CV/portfolio. The two sets of project instructions are provided in editable PDF format, one is for undergraduate students and one for postgraduate students. The difference between the two is what students need to emphasise in the content of the podcast. The undergraduate instructions focus on analysis, while the postgraduate instructions require students to emphasise how the topic might be applied