The phenomenon of mission in Serbian companies

Izjava o misiji je personifikacija identiteta organizacije i služi kao osnova za sve zaposlene da se identifikuju sa organizacijom. Dobro definisana misija obezbeđuje stabilnost organizacije jer daje jasan pravac kretanja i predstavlja značajan kohezioni faktor. Ponašanje zaposlenih, koje ona proizvodi, značajno je za ostvarivanje krajnjih rezultata u poslovanju, pa je zato sa pravom smatraju moćnim alatom u upravljanju organizacijom. Cilj ovog rada je pokazati, kroz empirijsko istraživanje, u kojoj meri su zaposleni upoznati sa misijom kompanije u kojoj rade i uočavanje razlika u shvatanju misije između zaposlenih u javnim preduzećima i privatnim kompanijama. Za potrebe istraživanja pomenute teme formulisan je upitnik u skladu sa Denisonovim modelom i distribuiran je ispitanicima u direktnom kontaktu, kao i putem društvene mreže "Facebook". Prikupljeni podaci su analizirani i tumačeni korišćenjem deskriptivne statistike i t-testa za nezavisne uzorke. Rezultati ukazuju na to da kompanije u Srbiji treba da se trude da bolje upoznaju zaposlene sa misijom kompanije i da postoje značajne razlike između javnih i privatnih preduzeća u tom smislu.A mission statement is the personification of the organizational identity and serves as the central point for each employee to identify him-/herself with the organization. A well-defined mission ensures the stability of an organization's business as it provides a clear direction for actions and represents an important cohesion factor. Employees' behavior implied by mission is important for the achievement of the end business results; so, it is not surprising that it is considered to be a powerful tool in the management of an organization. This paper is aimed at showing the extent to which employees are familiar with the mission of the company they work for and at pointing out the differences in understanding mission between employees in public and privately-owned companies in Serbia through carrying out an empirical research study. For the purpose of this research, a questionnaire was defined according to the Denison model and distributed indirect contact with the respondents and via the Facebook social network. The collected data were analyzed and interpreted by using descriptive analysis and the independent sample t-test. The results revealed that companies in Serbia still need to work on familiarizing their employees with mission and that there is a significant difference between state and privately-owned companies in that respect