Analisis Faktor-faktor Yang Mempengaruhi Konsumen Dalam Memilih Motor Merk Honda (studi Kasus Pada Mahasiswa Islam Riau)

The purpose of this study was to determine whether the product, price, and promotion partially and simultaneously had a significant effect on consumer decisions in choosing Honda motorbikes (Case Study of Riau Islamic University Students), using proportional random sampling technique. Therefore, the sample in this study amounted to 52 people. The data analysis technique used is multiple regression analysis. Based on the results of the research shows that partially or simultaneously product, price and promotion variables have an influence on consumer decisions in choosing a Honda brand motorbike (Case Study on Riau Islamic University Students) proved to be good, this can be seen from day to day the more crowded consumers who buy a Honda brand motorbike at CV. Indo Motor Partners