IMPACT OF DIGITAL MARKETING ON SMALL AND MEDIUM-SIZED ENTERPRISES IN LATVIA

The author defined as a current problem the need to improve digital marketing in small and medium-sized enterprises in order to retain existing customers and attract new customers. The aim of the research is to study the impact of digital marketing on small and medium-sized enterprises in Latvia. The author revealed that small and medium-sized enterprises have standard knowledge in digital marketing, but over time they plan to improve this knowledge and plan to implement various digital marketing tools. Novelty of the research - the author evaluated the application of digital technologies in small and medium-sized enterprises in Latvia and on the basis of the research evaluated the knowledge and understanding of entrepreneurs in digital marketing