Minimization of risks of innovative business development (on the example of healthcare institutions)

The specific nature of the medical field requires a special approach to the provision of medical care taking into account he nature of the product – medical service. The social significance of medical practice dictates the use of special management methods. Every year, the country’s commercial healthcare sector is constantly growing, and the population is increasingly adapting to paying for medical services. However, the mentality of a large part of the population still does not actually allow paid medicine to be taken for granted. It should be understood that innovative activities in the field of health care lead to the development of medical technologies, research and best practices aimed at obtaining a qualitatively new idea for rehabilitation, treatment, process management in medicine, purchase of new medical products, technologies or services with competitive advantages. The article is devoted to the study of theoretical and methodological and applied principles of risk minimization through the creation and management of innovations in health care facilities. A number of «market management forces» of medical services have been formulated in the article. They include: market participants in this industry; financing; public order; technologies; customers; investors (sponsors). All of them can either promote or hinder the introduction of innovations. In order to protect human life and health, the health care legislation requires a large number of procedures and accreditations to be innovated before being introduced into treatment standards. In order to improve the national regulation of health innovations in the direction of creating and implementing innovations in this sector, it is necessary to constantly monitor obstacles to the implementation and management of innovative projects for timely identification and effective risk management. Among the most important areas related to improving the efficiency of management in health care facilities, it is definitely necessary to take into account the conditions and opportunities for reforming health care management processes through the introduction of new structural units