Evaluating stakeholder perceptions of the oil palm industry and approaches for improving engagement

With the projected rise of the global consumption of oils to feed the growing world population, palm oil is expected to contribute to this growth in the consumption of vegetable oils. This is particularly so in view of increasing consumers' acceptance of the oil because of its guaranteed quality and safety, versatility in applications, functionality and nutritional benefits. Proving its commitment to sustainable development is one of the most daunting problems facing the oil palm industry. Led by large plantation companies and assisted by very successful research development (R&D) initiatives in both the public and private sectors, the industry has a long and impeccable record of self-regulation and compliance with all regulations and local requirements. Likewise, the Malaysian oil palm industry has adhered to the principles of sustainability right from the beginning, and current practices remain committed towards the three pillars of sustainability, namely people, planet and profit. There are several innovative and proactive actions that members of the Malaysian oil palm industry have motivated to create, promote and support innovative models of sustainable production and consumption. These continue to resonate well with the components of the United Nations Sustainable Development Goals (UNSDGs). The industry is a victim of its own success. The recent intensification of anti-palm oil lobbies and sentiments in certain countries and their continuous push to phase out palm oil from the markets are an unambiguous case of impeding Malaysia from achieving the UNSDGs. This study will underline the perception of stakeholders towards palm oil and issues related to palm oil that are most important to the core stakeholders. At the end of the research, a strategic framework for palm oil stakeholder engagement will be recommended