Research on the Influencing Factors of New Energy Vehicle Consumption under the Background of Digital Economy

Developing new energy vehicles is an effective way to get rid of oil dependence and realize energy security and sustainable development of transportation. As a strategic emerging industry, new energy vehicles have received strong support from the government in recent years and developed rapidly. Under the guidance of many government encouragement policies, many automobile enterprises have joined in the field of new energy vehicles. The strategic emerging industries leading the development of science and technology have great development potential, and the development of new energy vehicles can not be separated from the guidance of science and technology. Under the background of cyber Economic, user demand has become the primary goal of enterprise innovation. Weilai, a new energy vehicle enterprise established and developed with the trend, has gradually highlighted its business mode and competitive ecology, which has injected new vitality into promoting the ecologicalization of enterprise industrial model. At the same time, new energy, as a substitute for conventional fuels, can reduce environmental pollution and have extremely high ecological and social benefits. Based on this, this paper combines the current development status of new energy vehicles in China, and conducts an empirical study on some important factors that affect s’ attitudes towards new energy vehicles from the multiple perspectives of government, enterprises and s, using quantitative research methods