Socio-cultural changes influenced by information and communication technology

Information and communication technologies have eliminated communication barriers, transformed forms of communication into social sustainability, created a global virtual community with its own language and culture. The list of Internet phenomena, which includes elements of a mass culture modified by technology, is long indeed. It is apparent that social media platforms, being part of the innovation process in modern society, have had and continue to have an impact on people's identity, especially on the cultural identity and emotional tendencies of young people. The objective of this study is to consider these ongoing changes influenced by information and communication technologies. To achieve the objective, the hypothesis is put forward that information and communication technologies contribute to satisfying the need for communication and obtaining information, create the language picture of the virtual world on a global scale, have a significant impact on the emotional component and cultural universals of young people. The study consists of two parts. The first part is a systematic review of the scientific literature focused on social media platforms and the influence of such dynamic parameters as speed and scale of interaction on socio-cultural changes, emotional tendencies, attitudes and behavior of representatives of youth culture. The second part contains a logical conclusion on socio-psychological changes based on the results of a survey aimed at collecting the data necessary to analyse the use of social media technologies and to identify dominant platforms in the youth environment