The consideration of an embedded device’s power consumption and its management is increasingly important nowadays. Currently, it is not easily possible to integrate power information already during the platform exploration phase. In this paper, we discuss the design challenges of today’s heterogeneous HW/SW systems regarding power and complexity, both for platform vendors as well as system integrators. As a result, we propose a reference framework and design flow concept that combines system-level power optimization techniques with platform-based rapid prototyping. Virtual executable prototypes are generated from MARTE/UML and functional C/C++ descriptions, which then allows to study different platforms, mapping alternatives, and power man...