Digitalizing business structure and remote working: A qualitative data analysis

With the digitalizing business structure and the transition to the remote working model, many changes have been experienced in working life. We have entered a period in which workflows are carried out away from the workplace via e-mail and social networks, virtual meetings using digital technologies. While the workflows are carried out through digital technologies, individuals encounter many problems such as the conditions of the house in the background, the number of crowds in the house, the number of children, the focusing problems caused by noise, productivity, performance, work-life balance, motivation, social isolation and loneliness, physical and mental health problems. In this context, the research focuses on the perspectives of individuals who have transitioned to remote working with the covid-19 process and who use digital technologies intensively to fulfill their jobs. In this study, interviews were conducted with 15 people who have experience in remote working and digital transformation by using phenomenology, one of the qualitative research designs. The obtained data were analyzed using MAXQDA 2020 qualitative data analysis program. The analyzes carried out within the scope of the research found that the digitalized business structure is effective on the employees’ perceptions of autonomy and this effect is reflected in the motivation of the employees. As a result of digitalizing business structure and remote work, the digitalization of performance evaluation and the evaluation of work outcomes only in terms of quantity create a feeling of worthlessness in employees. In addition, when employees could not get feedback and could not see their work output, they stated that they could not enjoy their work and their motivation decreased