La Doxa et l’alcool : le rôle des représentations historiques et culturelles dans le discours du pouvoir russe

Doxa and Liquor : Historical and Cultural Representations in the Discourse of the Russian Authorities. this article studies Doxa elements applied to persuasion strategies, which russian political leaders implement, drawing on common national historical and cultural conceptions about liquor drinking, in order to overcome commonly accepted behavior stereotypes. the problem of strong liquor abuse in russia seems to be a major concern for officials and politicians, who have taken different regulatory steps to curb consumption. In the wake of these measures, a discourse has emerged in order to justify government policies and gain credibility, which constitutes a communication challenge. the paradox seems to be that the instrumentalization by political discourse of doxic elements relevant to traditional representations about russian drinking culture presumably aims at phasing out existing norms and promoting the new culture of moderate drinking.Kossov Valery. La Doxa et l’alcool : le rôle des représentations historiques et culturelles dans le discours du pouvoir russe. In: Revue Russe n°44, 2015. Manger russe. pp. 185-196