DA’WAH TRANSFORMATION BASED ON ‘KITAB KUNING’ INTO DIGITAL PLATFORM

The industrial revolution in digital era challanges Islamic Da'wah agencies. Its traditional method is originally exclusive, and that has been transformed into more inclusive. This paper studied activities of muslim leaders and mosques as the main actors of Islamic Da'wah (preachers), who contact with social medias. This study used sociological approach, to recover muslim preacher’s considerations of digital modalities as new media of Islmic preaching. Using Habitus theory of Pierre Felix Bourdieu, that study points out three main functions of social medias for muslim preachers; first. functioning social media requests the reinterpretation of Kitab Kuning in accordance with current social-political issues, second, Islamic preaching in digital era is kind of all capitalized activies, and third, muslim preachers polarized into three main groups; proactive, contrastive, and unprofessional