REGIONAL FEATURES OF THE DEVELOPMENT OF SERVICES OF RETAIL TRADE NETWORKS ON THE EXAMPLE OF THE REPUBLIC OF TATARSTAN

Background. Trade is one of the leading branches of the regional economy of Tatarstan. The transformation of retail trade formats towards the development of retail trade network services has made it possible to improve the quality of trade services and expand the range of chain trade services. The study of the development of retail trade, services of retail trade networks is an urgent and necessary direction for developing directions for the further development of the consumer market in the region. This study will help form new guidelines for improving regional management decisions aimed at developing the trade sector. The main purpose of the study is to consider the theoretical aspects that must be taken into account when conducting analytics for the development of retail chain services, as well as to identify the main trends based on the factual material of the trade industry of the Republic of Tatarstan. Materials and methods. In the process of achieving this goal, the methods of scientific knowledge were used: dialectical; analysis and synthesis. The study is based on the study of current scientific and periodical economic literature. Results. The article presents the results of a study of the development of retail trade in the Republic of Tatarstan. At present, this region is one of the leaders in comparison with others in terms of the institutional saturation of the number of trade organizations, including retail chains. Trade occupies a leading position as a budget-forming industry and providing jobs. Conclusions. The main trends in the development of the industry are identified. It has been established that non-food products occupy the largest share in the structure of trade turnover. It is indicated that the highest growth rates over the past 10 years have been observed in the consumer price index compared to the indices of changes in the prices of agricultural and industrial goods. Retail chain organizations account for 30 % of the region's retail trade turnover. Some trends in the transformation of the activities of regional retail chains are highlighted