system for comunication and visualization for urban ciclist in a wereable that allows him to be seen from different angles

Con el presente trabajo se pretende mostrar el proceso de creación que tuvo el sistema de productos “VELO” que le brinda a la red de ciclistas urbanos de Bogotá, visibilidad y comunicación mientras que se desplaza por la ciudad a diario. En respuesta a la creciente accidentalidad de hombres y mujeres bogotanos entre 20 y 30 años, que hace uso de su bicicleta como medio de transporte principal y que recurre a las calles o vías compartidas con los vehículos automotores, se diseña un sistema de productos para aquellos que se desplazan hacia sus sitios laborales o educativos en hora pico, que le otorgan visibilidad ante otros actores viales y que a su vez le facilitan la detección de otros.Ciclistas urbanosThis document has as purpose to show the process of the VELO creation which is a big brand focused on urban cycling, VELO identify a problematic among cyclist in the city of Bogota, the increase of mortal accidents in which cyclist are involved due to the lack of bike paths in the city, for cyclist ride beside trucks and cars is a reality, it was checked that from all the accidents related with cyclist, mortal ones were only when they transit in the shared road, that means when cars and bicycles transit in the same space, according to this problematic VELO started a process of design which involved interviews to several urban cyclist, car drivers and pedestrians, all of this information show that in Bogota cyclist use lots of equipment to ride their bicycles, such as day and night lights in the front and backwards, punch kits, helmets, goggles, whistles, anti theft chains among others, as a big conclusion it was determined that the lights that cyclist use to be seen by other road actors are not enough they are to small so they lost through the street lighting and the car lights, with mentioning that most of them are placed on low positions in bicycles which are almost invincible for big trucks were drivers are sit in a very elevate position, with this problematic on mind and with an opportunity of design VELO team start working in the design of a product for urban cyclist in order to make them visible during day and night, that was LOTO born, LOTO is the name of the product designed by VELO, it consist of a wearable for men and woman, which allows the user to be seen from left to right and north to south through four lights, two of them in the sleeves, and one in the front to illuminate the path, and the most important behind in the back, to be seen by other road actors, among other functions user is able to establish communication through a color code that alerts other cyclist of road conditions and dangerous zones, user will also be able to pack phone, wallet and keys in a special pocket design to have it on hand anytime, for safety it also has a pocket perfect to fit punch kit, and a big pocket to carry anything they want without affecting the activity. The product will illuminate in 4 different color, red is the principal color to transit everywhere, blue color is to transit on specialized cyclist paths, the green one is about connectivity, when the user is willing to join another cyclist the green light will indicated it, the last light is about prevention when the user see a potential dangerous situation he will alert some other users turning on yellow light, so this what code color will be useful in the VELO design.Diseñador (a) IndustrialPregrad