IMPLEMENTATION OF STREET VENDOR RESTRUCTURING POLICY IN THE CITY OF CIREBON

The study was conducted to analyze the implementation of street vendors (PKL) structuring policies.in Cirebon City, analyse the factors that lead to the implementation of the PKL structuring policy in the city of Cirebonhas not been effective, and to design an effective strategy to optimize the implementation of PKL structuring policies in Cirebon City. The research was conducted using qualitative methods. Data was collected by studying literature, observation, interviews, documentation studies, and Focus Group Discussion. Data analysis was carried out through stages, namely data reduction, data display, as well as verification and drawing conclusions. While testing the validity of the data is done by using the technique of triangulation. The results of the study are: The implementation of the PKL structuring policy in Cirebon City has not been effective as seen as seen from the various problems, obstacles, weaknesses, and inconsistencies in its implementation. The factors that cause the implementation of the PKL structuring policy in Cirebon City is not yet effective, namely the form of the message, Effective strategies for optimizing i The implementation of the PKL structuring policy in Cirebon City based on the SWOT Analysis is SO (Strength-Opportunity) strategy, ST (Strength-Threat) strategy, WO (Weakness-Opportunity) strategy, and WT (Weakness-Threat) strategy. Keywords: policy, policy implementation, street vendors, street vendor arrangement