The tradition of gallery design in Milan, Italy, is discussed. Beginning in the 1920s, galleries played a key role in fueling opposition to mainstream or merely fashionable art by showcasing works carefully selected by well-informed curators and pioneering owners in appropriately altered interiors. Some of them hired architects to achieve a recognizable image, and some of their exhibitions focused on architecture and interior design. In the 1905s, Vittoriano Viganò introduced the modern gallery concept of uncluttered, unpretentious, well-proportioned spaces designed to enhance the works on view. This model is now apparently reemerging in Europe's and America's standard all-white spaces, which rule out any possible relationship between inter...