Establishing an Evaluation Framework for Endangered Species Conservation Preferences for the Eurasian Otter

Wildlife conservation and management are critical issues that attract substantial attention. To develop a sustainable conservation project for the Kinmen Eurasian otter, the present study established a wildlife conservation framework and constructed a management program suitable for Kinmen Eurasian otter conservation based on the preferences of tourists and residents. The results of this study show that residents and tourists were not satisfied with the current status of Eurasian otter conservation in Kinmen and were willing to pay to change the status quo. Respondents preferred to maintain and artificially construct otter habitats, increase the otter population, limit traffic speed and establish underpasses, Kinmen Eurasian otter products, and educational parks. The findings of the market segmentation analysis divided respondents into two groups, passive conservationists and active conservationists. Both groups preferred protecting the Kinmen Eurasian otter to some extent. Passive conservationists, which included mostly residents and individuals with lower levels of education, lacked awareness of the Kinmen Eurasian otter and preferred to establish Kinmen Eurasian otter products and educational parks. Active conservationists were primarily tourists with higher levels of education who were familiar with the Kinmen Eurasian otter and had previously participated in Kinmen Eurasian otter conservation activities. These tourists preferred all conservation attributes and levels. Both groups of conservationists disliked the decline in the number of Eurasian otters in Kinmen. In addition to understanding respondents’ preferences for conservation strategies, these findings reveal the importance of promoting education about the Kinmen Eurasian otter