Mediated Representation of Sharia in Aceh: A Hybrid Approach to Media Frames

Aceh is the only province in Indonesia with an exceptional degree of autonomy to implement Sharia. This paper explores how Serambi Indonesia—the leading Acehnese local newspaper—framed the implementation of Sharia in the region. This study employed content analysis of the Sharia coverage in Aceh from 2012 to 2020 using a hybrid approach, combining issue-specific and generic frames. The results revealed the four identified frames: Sharia codification, deviance from Sharia, desirable Sharia enforcement, and Islamic morality. among those frames, the deviance from Sharia was much preferred. The frame prominence was more prevalent after Qanun Jinayat (Islamic Criminal Bylaw) took into effect in Aceh. It was also given more prominence on the front page than on other pages. However, other frames made up 60% of the articles, implying that the Acehnese local newspaper positively represented the implementation of Sharia in Aceh while highlighting Sharia problems surrounding its enforcement. These findings exemplify the use of a hybrid approach to better examine the media frames, support the effect of critical events on changes in the media frames, and confirm the different prominence of the frame based on the page placement